So I was about to read Pitchfork’s review of Coldplay’s Viva la Vida or Death and All His Friends when I saw a simple mostly white banner ad at the top of the page. Usually I’m blind to all ads on websites, but this one caught my eye.

I think what caught my attention was the Simple Shoes logo. Normally I’d write off Simple as a has been company destined for fond discussions about how we all loved growing up in the 90s.

But the 90s didn’t have any Simple shoes like the one that caused me to click through to the website. Have you seen what Simple has been up to lately? I like what I’m seeing from them and it’s about time. Simple was too cool of a company to go down without a comeback.

See the latest offerings a Simple’s site. I’d rock any of these eco friendly sneaks.

Three HUGE cheers for the designers at Simple for bringing some hip tricks to the company. Here’s to your success!