This was my first project as a copywriter. Pravda Studios, in Seattle, needed a name for this spacious room adjoining their design studio because they wanted to brand it and market it as an venue for special events.

I went through many ideas before submitting LIGHTROOM. I thought this was a great name for the space because it had southwest facing windows which let the light pour in. Some businesses around Seattle were renting it as a natural light studio for shooting models and products.

LIGHTROOM actually came to me by thinking about the space as a photography studio. I thought about photography, photographers, black and white photos, developing, and then a darkroom. It struck me after thinking of darkroom. The opposite of a dark room is a light room and that’s how the name LIGHTROOM was conceptualized. Joseph King worked on the design. I’m not sure who took the photo above.

Learn more about LIGHTROOM at the Pravda Studios site. Navigate (bottom) to: Our Studio>Studio Rental. I wrote the paragraph you see there as well and it was edited by some folks over at Pravda.