This morning I was tipped off to Powder.com where I saw a big picture of my friend and evo owner Bryce Phillips on the homepage.

Typically, I visit these sites and feel emotionally removed from the models, public figures, athletes, but that changes when you actually know the person in the photo and have worked with them closely for the past couple of years.

It’s very rewarding to see the right people getting coverage. Kudos to Powder for promoting such a solid person and athlete. Oh, by the way, Bryce skis for K2. Usually, I see him putting together business deals, but many of you have probably seen photos of him launching off a huge cliff. If the photo is zoomed in enough you can even see a smile on his face.

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-KRW